In recent years the professional wedding photographer has come up against a new kind of competitor 'free wedding photography'.
I'm sure to many, and at first thought understandably so, the prospect of not paying anything for wedding photography as opposed to £1k plus, seems very appealing. Wedding budgets (particularly during the recent recession) are often tight and costs can easily spiral out of control.
Free wedding photography can come in a couple of forms. It could be a family member, friend or work colleague who has a half decent (or even sometimes top of the range) camera and enjoys taking the odd snap or two at family dos - the hobbyist. They may have even taken a few good shots at a wedding they've been to as a guest, finding themselves pleased and enthusiastic to do more.
The pressures of the wedding day are enormous for a wedding photographer, it's a massive responsibility. It takes many, many weddings (often years) to reach the desired skill level and experience to be able to organise the day, guests, timings, groups of (often drunk) people, satisfy the demands of the bride and groom and still manage to produce a high level of photography, worthy of a wedding album. Should such high expectations be placed on someone just doing a favour?
There are also lots of new wedding photographers on the block - the 'Start Up' photographer. These photographers are 'giving it a go' and drum up business by supplying very low cost or even free wedding photography packages. The general idea is that, as they have no wedding photography experience; no established wedding portfolio and little or no technical photography skills then they couldn't possibly take payment. I'm sure we'd all agree that anyone could offer this service and call themselves a wedding photographer. Why then is the prospect of this wedding photography service such a tempting offer?
It's more than true to say that the primary task for a wedding photographer is to make memories. The job of a wedding photograph should always be to bring those memories to life by capturing the day's events clearly, artistically and with emotion – otherwise what's the point?
Would any bride allow an amateur seamstress to make her wedding dress? Perish the thought! Even if they had the best sewing machine on the planet? Or how about letting a kitchen assistant cater for her wedding guests? And risk all the guests going hungry on her big day? No way!
Surprisingly though, a large number of brides and grooms find themselves allowing a total amateur to photograph the biggest day of their lives and substituting their life long memories for a cheap and sub standard replacement.
The quality of photography received from someone who has little or no wedding experience speaks for itself. It's not uncommon for us to receive enquiries from distressed brides telling us how they chose the cheap or even free option, how they regret it and asking if there is anything we can do with their disappointing wedding photographs. Unfortunately however, it's more often than not, too late.